Professional kitesurfer, eco warrior and fitness fanatic, Johara Freedom Sykes-Davies, has hooked up with ethical kite wear company Kitaddict.

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Johara is uber excited to be given the opportunity to promote a clothing brand that is not only super stylish but is also bothered about the sustainability of the materials we wear to kite in.  You will be able to see Johara and her Kitaddict clothing strutting their stuff at the rest of the 2009 PKRA World Tour comps as well as video’s, news and photos from her missions to new kite spots around the world…

Johara is also sponsored by Flexifoil, Turbulence Extreme Sports, Brewin Dolphin, Prolimit, Bolle, Surfanic, The Buzz Gym and Balance Boards.

ABOUT KITADDICT™ LLC: “KITADDICT ™ – Ethical Kitewear” is the world’s leading ethical kitewear company, which designs, produces and distributes trendy and technical clothes (T-shirts, boardshorts, rashguards, hoodies for men and women) dedicated to kitesurf since 2005. Through its sustainable development program “Ethical Kitewear”, KITADDICT ™ offers apparels made of eco-friendly material such as Bamboo, recycled polyester and organic cotton.
Kitaddict rider team is comprised of Forest Bakker, Gael Bouchenafa, Florine Boyer, Alex Campet, Maxime Cervier, Jonathan Dury, Marfoud, Marilou Lavallée, Olivier Sautet, Johara Sykes-Davies et Raphael Warchol.

The company’s corporate and Americas’ headquarters are in New-York while its European operations are in Bordeaux, France.

NOTE: For further information about KITADDICT™-Ethical Kitewear, you are invited to look at our world at